Who this is for
Hotels, DMCs and destinations that have a CSR programme, community initiative or nature activity and want to test redesigning it into a commercially viable guest experience.
Service · Pilot / co-development
Experience Redesign Sprint
A time-boxed sprint that tests whether one existing CSR / community / nature initiative can be redesigned into a commercially credible guest experience with real local value.
Trigger problems
- · CSR programme costs money and generates no guest value
- · Community activity risks looking extractive without redesign
- · Nature initiative is not saleable as a guest experience today
Process & timeline
Kickoff → field work in Phuket or the client destination → co-design workshops → prototype experience concept → partner-role and commercial-logic canvas → written direction.
Duration: 4–8 week sprint. Pilot / co-development format.
What you receive
- · Experience concept with guest flow
- · Partner-role and consent map
- · Commercial logic canvas (revenue, cost, share)
- · Impact indicators (leading and lagging)
- · Communication guidance for marketing and sales
Client responsibilities
Confirm the existing programme in scope. Nominate an internal owner and a marketing counterpart. Enable community partner conversations with consent.
Investment basis
Fixed sprint fee agreed with a limited number of pilot partners. Field costs billed at cost.
Not the right fit when…
You need a fully productised offer at scale today — this is honestly presented as a pilot format.
Sample deliverable
See what the output looks like — an illustrative sample, clearly marked as not a client report.
Open sample: Experience redesign canvas →FAQ
Why is this a pilot format?
We are honest about the maturity level. The method is real and applied in the founder's tourism practice, but we do not yet claim a scaled, productised delivery track record.
Ready to explore Redesign Sprint for your organisation?
Share a brief and we'll reply from andamansmile@gmail.com — usually within two working days. No obligation.