Canvas fields
- · Guest we're designing for
- · Guest experience arc (before, during, after)
- · Partner roles and consent (community, operator, hotel)
- · Commercial logic (revenue, cost, share)
- · Impact indicators (leading and lagging)
- · Communication guidance (what marketing can and cannot say)
- · Risks and out-of-scope items
How it is used
The canvas is populated live in workshops, tested in a small prototype, and iterated. The output is a one-page decision artefact — go, adjust, or park.
Illustrative sample only. Every real engagement is scoped with the client. No named clients, metrics or findings are presented on this page.