- Problem
- Relevant evidence, business decisions and local action can remain fragmented across organisations and time.
- Proposed intervention
- A bounded living-lab structure where businesses, community and specialists test practical actions in one defined area.
- Intended outputs
- Baseline map, action logic, repeat-measurement records, learning notes.
- Evidence approach
- PLC-recorded baseline → action → repeat evidence, labelled by evidence status.
- Potential scaling pathway
- A replication playbook for other Thai destinations.