Arunsri Udomvej
อรุณศรี อุดมเวช
Regenerative Tourism Practitioner · Founder, Regenera Thailand · Phuket, Thailand
Arunsri Udomvej is a Phuket-based regenerative tourism practitioner working across tourism operations, destination stewardship, biodiversity communication, citizen participation and place-based learning. Her work connects more than two decades of hands-on tourism experience with current experiments in Business Regenerative Tourism and Phuket as a founding place of practice and learning.
Read current field notes on LinkedIn →Self-published observations and conversations, not independent evidence.
Biography
Her working life began in Phuket tourism operations. That practical operating background shapes how she approaches sustainability today: as something that has to work under real business constraints, local relationships, seasonality and guest expectations — not only in strategy documents.
Over time the focus widened from delivering trips to asking what tourism leaves behind in the places it depends on. That led into destination stewardship, biodiversity communication and citizen science, and into work with schools and learning institutions where Phuket itself becomes the classroom.
Regenera Thailand is the current vehicle for that work: a small, founder-led practice testing Business Regenerative Tourism in one place, with local partners, and reporting plainly on what is working and what is not yet demonstrated.
Journey
Each entry is labelled by how it can currently be checked.
- 2003
First tourism venture in Phuket
Began tourism entrepreneurship in Phuket with Newborn Tour & Tavern, operating through the former website newborntour.com.
Founder record · archive recovery in progress - Mid-career
Tourism and DMC operations — Silver Hawk Group
Developed and operated tourism work through Silver Hawk Group, a Phuket tourism and DMC operation. The current Silver Hawk legal entity should not be read as dating to 2003.
Founder record · archive recovery in progress - Current
Silver Hawk Group — tourism and DMC operations
Phuket-based tourism operating practice covering private, small-group, educational and international visitor programmes, with an increasing focus on locally grounded and responsible experience design.
First-party company source - 13 April 2025
Regenera (Thailand) Co., Ltd. incorporated
Regenera (Thailand) Co., Ltd. was incorporated in Thailand and is evaluating the governance and business structures that best support long-term regenerative practice.
Founder record · archive recovery in progress - 23 April 2026
Phuket Rajabhat University — citizen science episode
The Faculty of Science and Technology public page for “วิทย์…คิดคุย” Ep.189 identifies “คุณอรุณศรี อุดมเวช Citizen Scientist แอดมินเพจ Phuket BiodiverCity” in an episode on sustainable tourism through citizen science.
Independent source
Current work and initiatives
These are distinct identities with distinct purposes. They are not one legal entity.
Regenera Thailand
A founder-led, Phuket-based practice working with tourism organisations, destinations and learning institutions. Separate legal entity.
Phuket BiodiverCity
A civic media initiative on Phuket biodiversity, local voice and place stewardship. Separate initiative.
Phuket Local Connect
An early-stage local participation and citizen-science platform being tested locally. Separate initiative.
Silver Hawk Group
Tourism and DMC operations in Phuket covering private, small-group, educational and international visitor programmes, with an increasing focus on locally grounded and responsible experience design. Separate legal entity.
Independent evidence and references
External pages where this profile can be cross-checked, and what each one actually shows.
Phuket Rajabhat University — Faculty of Science and Technology
Public programme page (“วิทย์…คิดคุย” Ep.189, 23 April 2026) identifying her as a Citizen Scientist and admin of the Phuket BiodiverCity page, in an episode on sustainable tourism through citizen science.
View source →Silver Hawk Group (first-party)
Company website describing Phuket-based tourism and DMC operations across private, small-group, educational and international visitor programmes. First-party source, not independent verification.
View source →LinkedIn (self-published)
Current public professional profile and writing on Phuket BiodiverCity, regenerative tourism, bioregioning, destination governance and living-lab thinking.
View source →
Working principles
- Start from operations. Sustainability that ignores cost, staffing and seasonality does not survive a real trading year.
- One place, done properly. Phuket is the founding place of practice. Depth in one destination is more useful than thin national claims.
- Local knowledge is professional work. Community knowledge holders are partners who are credited, consented and fairly paid.
- Say what is not proven. Pilots, working frameworks and untested ideas are labelled as such rather than dressed as results.
Areas of work
Early-career dates on this page — including the 2003 start with Newborn Tour & Tavern and the former newborntour.com website — are founder-reported. Archival recovery is ongoing and they should not yet be treated as independently verified. Entries marked “Independent source” link to third-party pages. Entries marked “First-party company source” come from the organisation itself. No client names, testimonials, awards or impact statistics are published here unless they can be sourced.