Arunsri Udomvej
อรุณศรี อุดมเวช
Regenerative Tourism Practitioner · Founder, Regenera Thailand · Phuket, Thailand
Arunsri Udomvej is a Phuket-based regenerative tourism practitioner working across tourism operations, destination stewardship, biodiversity communication, citizen participation and place-based learning. Her work connects more than two decades of hands-on tourism experience with current experiments in Business Regenerative Tourism and Phuket as a living laboratory.
Biography
Her working life began in Phuket tourism operations. That practical operating background shapes how she approaches sustainability today: as something that has to work under real business constraints, local relationships, seasonality and guest expectations — not only in strategy documents.
Over time the focus widened from delivering trips to asking what tourism leaves behind in the places it depends on. That led into destination stewardship, biodiversity communication and citizen science, and into work with schools and learning institutions where Phuket itself becomes the classroom.
Regenera Thailand is the current vehicle for that work: a small, founder-led practice testing Business Regenerative Tourism in one place, with local partners, and reporting plainly on what is working and what is not yet demonstrated.
Journey
Each entry is labelled by how it can currently be checked.
- 2003
First tourism venture in Phuket
Began tourism entrepreneurship in Phuket with Newborn Tour & Tavern, operating through the former website newborntour.com.
Founder record · archive recovery in progress - Mid-career
Tourism and DMC operations — Silver Hawk Group
Developed and operated tourism work through Silver Hawk Group, a Phuket tourism and DMC operation. The current Silver Hawk legal entity should not be read as dating to 2003.
Founder record · archive recovery in progress - Current
Silver Hawk Group — sustainable tourism positioning
Silver Hawk's current public website states that sustainable tourism is at the heart of the business and presents carbon-neutral and sustainable programmes.
First-party company source - Current
TEATA — Committee, Silver Hawk Co., Ltd.
The Thai Ecotourism and Adventure Travel Association lists “Arunsri Udomvej” as Committee, Silver Hawk Co., Ltd.
Independent source - 13 April 2025
Regenera Thailand Co., Ltd. incorporated
Regenera Thailand Co., Ltd. was incorporated in Thailand and is preparing to apply for Social Enterprise registration.
Founder record · archive recovery in progress - 23 April 2026
Phuket Rajabhat University — citizen science episode
The Faculty of Science and Technology public page for “วิทย์…คิดคุย” Ep.189 identifies “คุณอรุณศรี อุดมเวช Citizen Scientist แอดมินเพจ Phuket BiodiverCity” in an episode on sustainable tourism through citizen science.
Independent source
Current work and initiatives
These are distinct identities with distinct purposes. They are not one legal entity.
Regenera Thailand
A founder-led, Phuket-based practice working with tourism organisations, destinations and learning institutions. Separate legal entity.
Phuket BiodiverCity
A civic media initiative on Phuket biodiversity, local voice and place stewardship. Separate initiative.
Phuket Local Connect
An early-stage local participation and citizen-science platform being tested locally. Separate initiative.
Silver Hawk Group
A Phuket tourism and DMC operation, and part of her operating background. Separate legal entity.
Independent evidence and references
External pages where this profile can be cross-checked, and what each one actually shows.
Thai Ecotourism and Adventure Travel Association (TEATA)
Lists “Arunsri Udomvej” as Committee, Silver Hawk Co., Ltd. — independent confirmation of an association role in the Thai tourism sector.
View source →Phuket Rajabhat University — Faculty of Science and Technology
Public programme page (“วิทย์…คิดคุย” Ep.189, 23 April 2026) identifying her as a Citizen Scientist and admin of the Phuket BiodiverCity page, in an episode on sustainable tourism through citizen science.
View source →Silver Hawk Group (first-party)
Company website stating sustainable tourism is at the heart of the business, with carbon-neutral and sustainable programmes. First-party source, not independent verification.
View source →LinkedIn (self-published)
Current public professional profile and writing on Phuket BiodiverCity, regenerative tourism, bioregioning, destination governance and living-lab thinking.
View source →
Working principles
- Start from operations. Sustainability that ignores cost, staffing and seasonality does not survive a real trading year.
- One place, done properly. Phuket is the living laboratory. Depth in one destination is more useful than thin national claims.
- Local knowledge is professional work. Community knowledge holders are partners who are credited, consented and fairly paid.
- Say what is not proven. Pilots, working frameworks and untested ideas are labelled as such rather than dressed as results.
Areas of work
Early-career dates on this page — including the 2003 start with Newborn Tour & Tavern and the former newborntour.com website — are founder-reported. Archival recovery is ongoing and they should not yet be treated as independently verified. Entries marked “Independent source” link to third-party pages. Entries marked “First-party company source” come from the organisation itself. No client names, testimonials, awards or impact statistics are published here unless they can be sourced.