Publication overview · Free PDF in Thai · Edition 1.2 (trial), October 2026

Regenerative tourism in Thailand: biodiversity, Nature Positive and a practical guide

An English overview of a free Thai-language handbook for hotels, tour operators and tourism businesses, compiled and edited by Arunsri Udomvej, founder of Regenera (Thailand) Co., Ltd. It explains how to start from a real business problem, respect local people, and build honest evidence — without overclaiming.

The full handbook is in Thai only; no English edition exists. This page summarises its principles. It is guidance, not a certification, standard or evidence of impact.

What is regenerative tourism?

In the handbook, regenerative tourism is a broad framework: it asks how a tourism business relates to the living systems and people of its place, who benefits, who carries the burden, and whether today's decisions help that place look after itself better. It is not a matter of adding a green activity to the product list.

Biodiversity tourism is used as an application scope — how species, ecosystems and people's relationships with nature show up in tourism operations. It is not a certification. Nature Positive is treated as a direction that needs evidence: a defined boundary, baseline, period, monitoring method and stated limitations. One activity is not enough for a business to call itself Nature Positive.

Start with dependence and pressure

The guide asks operators to choose one real business problem before choosing an activity. What does the business depend on — water, beaches, landscape, local food, local knowledge? Where does it create pressure — waste, wastewater, land use, noise, disturbance to wildlife, burden on local people? Separate what is known from what is assumed.

Avoid and reduce before restore

Not every place needs more activities. The sequence is avoid → reduce → consider restoration: reroute visits away from sensitive areas, cut waste at procurement, limit use of space, before proposing planting or releasing organisms. Restoration should fit the ecosystem, local rights and specialist advice, and never substitute for avoidable harm.

Consent and fair compensation

Participation should never rely on locals helping for free. Check rights and consent before using places, images, stories or knowledge; agree fair pay and clear roles; and make sure people can decline without losing anything they are entitled to.

Activity, behaviour and ecological change are different levels

The handbook separates what was done (outputs), what people did differently (behaviour), and how nature changed (ecological results). Ecological change needs a baseline, a suitable method and often specialist monitoring beyond 90 days. Honest claims stay within the evidence: “reduced material use within the tracked scope”, not “restored nature”.

A 90-day business pilot

Days 1–14: choose one question and record the starting point. Days 15–30: agree roles, consent, compensation and budget, and design the trial. Days 31–60: act within scope and learn as you go. Days 61–90: measure again, separate what was done from what changed, and decide whether to continue, adapt, study further or stop. These are planning phases, not delivery deadlines or guarantees of ecological outcomes.

The PDF also includes four Thai-language workbooks (business scan, agreements, costs, follow-up) and a cost example that is explicitly hypothetical.

Want to apply this to your place?

An initial conversation about fit is free. Any review or pilot work is scoped and priced in writing before it starts.